VIPP symposium, 2010
My role
Filming and live video editing.
About the project
I was invited by Antti Raike to be in charge of broadcasting live video of the VIPP - Seeing Red symposium at TaiK. We recorded and transmitted about 20 hours of video during 4 days.
This was my first attempt at live casting!
URL
http://lume.fi/live --> arkisto
Coordinator
Antti Raike.
Technical supervision
Juhani Kantola, Ilpo Kari, Heikki Tuononen.
Filming and live video editing
Diana de Sousa.
Sound
Heikki Tuononen.
AAAFBAUL website re-design
AAAFBAUL, 2009
My role
Visual design, channel customization (Blogger).
About the project
AAAFBAUL is the alumni association of the faculty of Fine Arts of Lisbon University. The website is used to promote and announce the activities of the association. The website is a blog hosted on Blogger.
Visually, I wanted to create a design that reflected the analogue feeling of the institution. I used a mix of photo-illustration collage techniques to create the background image and then customized the CSS of one of Blogger templates to create the final layout.
URL
http://aaafbaul.blogspot.com
Visual design, channel customization
Diana de Sousa.
My role
Visual design, channel customization (Blogger).
About the project
AAAFBAUL is the alumni association of the faculty of Fine Arts of Lisbon University. The website is used to promote and announce the activities of the association. The website is a blog hosted on Blogger.
Visually, I wanted to create a design that reflected the analogue feeling of the institution. I used a mix of photo-illustration collage techniques to create the background image and then customized the CSS of one of Blogger templates to create the final layout.
URL
http://aaafbaul.blogspot.com
Visual design, channel customization
Diana de Sousa.
Digitytöt website re-design
Digitytöt, 2009
My role
Visual design, channel customization (Blogger), concept development.
About the project
From June to July 2009 Digitytöt went through a major concept transformation. It became a women's video blog lifestyle magazine, the first of it's kind in Finland. Digitytöt's most popular areas are Fashion, Beauty, Design and Technology.
Digitytöt is present in Blogger, Vimeo, Bliptv, YouTube, Twitter, Flickr and Facebook. From July 2009 to January 2010 the website received a total of around 21,000 visits and 10,500 unique visitors (data from Google analytics).
URL
http://www.digitytot.com
Original concept
Helene Auramo, Sanna Aronniemi.
Visual design, cross channel customization
Diana de Sousa.
Logo design
Margaret Plaisted.
Bloggers
Helene Auramo, Anni Taimisto, Mariela Sarkima, Kaisa Simola, Sanna Aronniemi.
Videography
CityVice TV.
Marketing and brand
Tuukka Laurila.
My role
Visual design, channel customization (Blogger), concept development.
About the project
From June to July 2009 Digitytöt went through a major concept transformation. It became a women's video blog lifestyle magazine, the first of it's kind in Finland. Digitytöt's most popular areas are Fashion, Beauty, Design and Technology.
Digitytöt is present in Blogger, Vimeo, Bliptv, YouTube, Twitter, Flickr and Facebook. From July 2009 to January 2010 the website received a total of around 21,000 visits and 10,500 unique visitors (data from Google analytics).
URL
http://www.digitytot.com
Original concept
Helene Auramo, Sanna Aronniemi.
Visual design, cross channel customization
Diana de Sousa.
Logo design
Margaret Plaisted.
Bloggers
Helene Auramo, Anni Taimisto, Mariela Sarkima, Kaisa Simola, Sanna Aronniemi.
Videography
CityVice TV.
Marketing and brand
Tuukka Laurila.
Esa ja Esineet
Design Museum, Zipipop, ConnectedDay, MA thesis work, 2009
My role
Concept development, project management, visual design, web design, videography.
About the project
Esa ja Esineet is a teaching material package for daycares produced by the Design Museum, based on a selection of Finnish design classics. It is also the project I've been working on for my MA thesis at Media Lab TaiK.
The main difference between Esa ja Esineet and other Finnish museums' educative services resides mainly in the emphasis given to bidirectional communication between the museum and the daycare, or between two daycares. We are introducing digital video, discussion forums, image and document sharing tools to enable this communication.
The project was supported with a grant from AVEK worth 17,000.00 euros.
URL
http://www.esajaesineet.com
http://dianadesousa-thesis.blogspot.com
Concept development
Hanna Kapanen, Anna Louhelainen, Leena Svinhufvud, Diana de Sousa.
Project management
Diana de Sousa.
Visual and web design
Zipipop, Diana de Sousa.
Sound design
Zipipop.
Puppeteer
Anna Louhelainen.
Videography
Diana de Sousa.
Implementation
Zipipop, ConnectedDay.
My role
Concept development, project management, visual design, web design, videography.
About the project
Esa ja Esineet is a teaching material package for daycares produced by the Design Museum, based on a selection of Finnish design classics. It is also the project I've been working on for my MA thesis at Media Lab TaiK.
The main difference between Esa ja Esineet and other Finnish museums' educative services resides mainly in the emphasis given to bidirectional communication between the museum and the daycare, or between two daycares. We are introducing digital video, discussion forums, image and document sharing tools to enable this communication.
The project was supported with a grant from AVEK worth 17,000.00 euros.
URL
http://www.esajaesineet.com
http://dianadesousa-thesis.blogspot.com
Concept development
Hanna Kapanen, Anna Louhelainen, Leena Svinhufvud, Diana de Sousa.
Project management
Diana de Sousa.
Visual and web design
Zipipop, Diana de Sousa.
Sound design
Zipipop.
Puppeteer
Anna Louhelainen.
Videography
Diana de Sousa.
Implementation
Zipipop, ConnectedDay.
Digitytöt, season one: the coolest online show
Digitytöt, 2009
My role
Visual design, channel customization (Blogger, Twitter, YouTube, Facebook), concept development.
About the project
Digitytöt was a magical show with vibrant girl energy aimed at young urban adults. The online show talked about the internet’s hottest topics in plain Finnish. The hosts of the show were Sanna and Helene Auramo. A new video was released every Sunday evening.
Preparatory work started in September 2008 and the first episode was launched in March 2009 simultaneously in several social media platforms, Blogger, Vimeo, YouTube, Twitter, Flickr and Facebook.
The last episode came out in May 2009. During those three months the blog-website received a total of around 15,000 visits and 10,000 unique visitors (data from Google analytics).
The project was supported with a grant from AVEK worth 5,000.00 euros.
URL
http://digitytot.blogspot.com
Original concept
Helene Auramo, Sanna Aronniemi.
Visual design, cross channel customization
Diana de Sousa.
Logo design, motion graphics
Margaret Plaisted.
Composing, sound design
Matti Luhtala.
Videography
Teppo Hudson.
My role
Visual design, channel customization (Blogger, Twitter, YouTube, Facebook), concept development.
About the project
Digitytöt was a magical show with vibrant girl energy aimed at young urban adults. The online show talked about the internet’s hottest topics in plain Finnish. The hosts of the show were Sanna and Helene Auramo. A new video was released every Sunday evening.
Preparatory work started in September 2008 and the first episode was launched in March 2009 simultaneously in several social media platforms, Blogger, Vimeo, YouTube, Twitter, Flickr and Facebook.
The last episode came out in May 2009. During those three months the blog-website received a total of around 15,000 visits and 10,000 unique visitors (data from Google analytics).
The project was supported with a grant from AVEK worth 5,000.00 euros.
URL
http://digitytot.blogspot.com
Original concept
Helene Auramo, Sanna Aronniemi.
Visual design, cross channel customization
Diana de Sousa.
Logo design, motion graphics
Margaret Plaisted.
Composing, sound design
Matti Luhtala.
Videography
Teppo Hudson.
Adsek website concept
Adsek, concept only, 2006.
My role
Concept development, illustration, visual design.
About the project
This project was developed as a conceptual exercise. We aimed at improving the visitors’ experience of Adsek's website by immersion in the agency’s creative world. In this world the visitor could explore several floating islands, navigating in a soap bubble balloon powered by dragonfly’s wings.
Each floating island was designed around a theme inspired by one of Adsek’s works. The inspirational works were shown at the islands, so visitors could also explore Adsek’s portfolio at the same time.
The website was thought to be implemented with Flash so it would be fully animated. A soundscape was also planned. But the project never reached further than visualization phase.
Design supervision:
Jaani Vaahtera.
Concept development:
Diana de Sousa, Jacqueline Früh.
Design and illustration:
Diana de Sousa.
My role
Concept development, illustration, visual design.
About the project
This project was developed as a conceptual exercise. We aimed at improving the visitors’ experience of Adsek's website by immersion in the agency’s creative world. In this world the visitor could explore several floating islands, navigating in a soap bubble balloon powered by dragonfly’s wings.
Each floating island was designed around a theme inspired by one of Adsek’s works. The inspirational works were shown at the islands, so visitors could also explore Adsek’s portfolio at the same time.
The website was thought to be implemented with Flash so it would be fully animated. A soundscape was also planned. But the project never reached further than visualization phase.
Design supervision:
Jaani Vaahtera.
Concept development:
Diana de Sousa, Jacqueline Früh.
Design and illustration:
Diana de Sousa.
Memento Mori – Inside a Live Reptile Tent
TAIK 2007, student project.
(poster design by Viara Gentchev)
My role
Concept development, live-performance, interaction design, staging, narration, set design, production management.
About the project
From January to March 2007 at Media Lab we planned (and built) a live performance event utilizing interactive narration in spatial design, under the theme "Live Inside a Reptile Tent", later renamed "Memento Mori". This project went towards the more artistic side of the Media Lab.
The end result show was presented at the Lume Studio Stage on the 7th and 8th March 2007. The aim of the event was to recreate an electronic freak-show experience.
I also made an autonomous blog that documented the evolution of this project on a daily basis.
URL
http://reptiletent.blogspot.com
Later that year I took the project as a study case for my New Media Management courses, and did the Work Breakdown Structure for the whole process.
Students involved
Heikki Ryynänen, Pii Paappanen, Atle Larsen, Anna-Maija Kesonen, Diana Sousa, Katarzyna Miron, Tommi Horttana, Viara Gentchev, Antti Mäki.
Teaching team
Dr. Chris Hales PhD., Jukka Ylitalo, Teijo Pelinen, Jouko-Thomas Kleine, Pipsa Asiala.
Technical support
Ilkka Riihikallio, Tero Vesterinen, Pekka Salonen, Heikki Niiranen, Tuukka Teponoja.
(poster design by Viara Gentchev)
My role
Concept development, live-performance, interaction design, staging, narration, set design, production management.
About the project
From January to March 2007 at Media Lab we planned (and built) a live performance event utilizing interactive narration in spatial design, under the theme "Live Inside a Reptile Tent", later renamed "Memento Mori". This project went towards the more artistic side of the Media Lab.
The end result show was presented at the Lume Studio Stage on the 7th and 8th March 2007. The aim of the event was to recreate an electronic freak-show experience.
I also made an autonomous blog that documented the evolution of this project on a daily basis.
URL
http://reptiletent.blogspot.com
Later that year I took the project as a study case for my New Media Management courses, and did the Work Breakdown Structure for the whole process.
Students involved
Heikki Ryynänen, Pii Paappanen, Atle Larsen, Anna-Maija Kesonen, Diana Sousa, Katarzyna Miron, Tommi Horttana, Viara Gentchev, Antti Mäki.
Teaching team
Dr. Chris Hales PhD., Jukka Ylitalo, Teijo Pelinen, Jouko-Thomas Kleine, Pipsa Asiala.
Technical support
Ilkka Riihikallio, Tero Vesterinen, Pekka Salonen, Heikki Niiranen, Tuukka Teponoja.
Matkaopas Suomeen – online promotion and order form
Adsek project, 2006.
My role
Concept development, visual design, illustration, 2D animation.
About the project
In the spring of 2006 Yhtyneet Kuvalehdet Oy was launching a travel guide with pedestrian routes across Finland.
The book was first launched and advertised on the internet. For that promotion event Adsek created an online marketing channel strategy where ad banners placed on one of Finland’s most visited webportal, Plaza.fi, directed the viewers to an animated presentation of the book and from there to an online order form.
The advertising went around the concept of light summer travelling, where the only things needed were a pair of comfortable shoes and a camera. Giving the feeling of long pleasant summer walks, the audiovisual presentation of the book showed attractive samples of the book interior pointing out its unique features.
This presentation ended on an online order form offering a good promotion discount to the online shoppers.
The animation was done in Flash.
URL
http://www.matkasuomeen.com
Please notice,there might be some changes or it might not be online anymore!
Project management:
Eija Sinisalo.
Design and illustration:
Diana de Sousa.
Flash animation:
Diana de Sousa, Jacqueline Früh.
Copy:
Päivi Larikko.
Flash actionscript:
Tremedia Oy.
My role
Concept development, visual design, illustration, 2D animation.
About the project
In the spring of 2006 Yhtyneet Kuvalehdet Oy was launching a travel guide with pedestrian routes across Finland.
The book was first launched and advertised on the internet. For that promotion event Adsek created an online marketing channel strategy where ad banners placed on one of Finland’s most visited webportal, Plaza.fi, directed the viewers to an animated presentation of the book and from there to an online order form.
The advertising went around the concept of light summer travelling, where the only things needed were a pair of comfortable shoes and a camera. Giving the feeling of long pleasant summer walks, the audiovisual presentation of the book showed attractive samples of the book interior pointing out its unique features.
This presentation ended on an online order form offering a good promotion discount to the online shoppers.
The animation was done in Flash.
URL
http://www.matkasuomeen.com
Please notice,there might be some changes or it might not be online anymore!
Project management:
Eija Sinisalo.
Design and illustration:
Diana de Sousa.
Flash animation:
Diana de Sousa, Jacqueline Früh.
Copy:
Päivi Larikko.
Flash actionscript:
Tremedia Oy.
Deko online game
Adsek project, 2006.
My role
Concept development, visual design, 2D animation.
About the project
Deko is a popular finnish interior decoration magazine. At that time they were looking for new subscribers. Adsek created an online campaign in which an email sent to a selected audience would tease them to test if they embodied any Deko “spirit” by playing an online game – participating as well in a money lottery.
The game consisted on a multiple choice selection of interior decoration items that participants could “buy” with a pre-determined budget, competing to best decorate an empty room.
The campaign also had an underlying theme of a dream holiday on a paradise tropical island, so at a certain point through the game the participants were surprised by a colourful parrot entering the room and inviting them to participate in an extra lottery and suggesting that they could use the money to pay him a relaxing visit at its homeland.
The game was implemented with Flash.
URL
http://www.dekolehti.fi/netti
Please notice,there might be some changes or it might not be online anymore!
Project management
Eija Sinisalo.
Design supervision
Jaani Vaahtera.
Design, illustration and Flash animation
Diana de Sousa.
Copy
Päivi Larikko.
Flash actionscript
Tremedia Oy.
My role
Concept development, visual design, 2D animation.
About the project
Deko is a popular finnish interior decoration magazine. At that time they were looking for new subscribers. Adsek created an online campaign in which an email sent to a selected audience would tease them to test if they embodied any Deko “spirit” by playing an online game – participating as well in a money lottery.
The game consisted on a multiple choice selection of interior decoration items that participants could “buy” with a pre-determined budget, competing to best decorate an empty room.
The campaign also had an underlying theme of a dream holiday on a paradise tropical island, so at a certain point through the game the participants were surprised by a colourful parrot entering the room and inviting them to participate in an extra lottery and suggesting that they could use the money to pay him a relaxing visit at its homeland.
The game was implemented with Flash.
URL
http://www.dekolehti.fi/netti
Please notice,there might be some changes or it might not be online anymore!
Project management
Eija Sinisalo.
Design supervision
Jaani Vaahtera.
Design, illustration and Flash animation
Diana de Sousa.
Copy
Päivi Larikko.
Flash actionscript
Tremedia Oy.
REMediaCity – Free Samples for Commuters (FSC)
FBAUL 2002, student project.
My role
Concept development, videography, illustration, script writing, animation, interactivity, multimedia editing, visual design.
About the project
This is the introduction (part 1 of 3) of my final project for the Communication Design course at FBAUL. Teachers requested students to develop a concept for a real-time installation that would take place at a specific street in Lisbon, choosing any theme they would like. Works were done individually and students were not expected to finalize the actual installation, only to develop a good concept and to simulate it using any media they'd like.
My concept was about a real-time interactive game that would take place at Rua (street) Garret.
The game was called “Urban Warrior” and it aimed at arising reflection about the importance of our emotions in the process of building a self-conscience and knowledge about oneself. It was inspired in the book “The speed of liberation” by Paul Virilio, among other readings.
The plot:
In the year of 2334 cities are perfectly organized urban spaces. Lisbon is one of these magneticCities. People in magneticCities trust electromagnetic devices such as the I-book to register all important information about themselves: dreams, memories and feelings are scanned from their minds into the devices.
One day in Lisbon the I-book system broke down. The engineers could however recover the electromagnetic waves sent by the I-books and liberated them into Rua Garret. On that street everybody’s memories started being replayed continuously in a loop – like in a phantom theatre play.
To succeed in the game you must go to Rua Garret to rescue your own memories, recognizing and separating them from everybody else’s.
Media used
Macromedia Director and Adobe Premiere for the animation. This video was made later with Final Cut Pro. Graphic elements made with Freehand, Photoshop, some hand drawing, original photos and other pictures scanned from several sources.
REMediaCity - Free Samples for Commuters (FSC) from Diana de Sousa on Vimeo.
My role
Concept development, videography, illustration, script writing, animation, interactivity, multimedia editing, visual design.
About the project
This is the introduction (part 1 of 3) of my final project for the Communication Design course at FBAUL. Teachers requested students to develop a concept for a real-time installation that would take place at a specific street in Lisbon, choosing any theme they would like. Works were done individually and students were not expected to finalize the actual installation, only to develop a good concept and to simulate it using any media they'd like.
My concept was about a real-time interactive game that would take place at Rua (street) Garret.
The game was called “Urban Warrior” and it aimed at arising reflection about the importance of our emotions in the process of building a self-conscience and knowledge about oneself. It was inspired in the book “The speed of liberation” by Paul Virilio, among other readings.
The plot:
In the year of 2334 cities are perfectly organized urban spaces. Lisbon is one of these magneticCities. People in magneticCities trust electromagnetic devices such as the I-book to register all important information about themselves: dreams, memories and feelings are scanned from their minds into the devices.
One day in Lisbon the I-book system broke down. The engineers could however recover the electromagnetic waves sent by the I-books and liberated them into Rua Garret. On that street everybody’s memories started being replayed continuously in a loop – like in a phantom theatre play.
To succeed in the game you must go to Rua Garret to rescue your own memories, recognizing and separating them from everybody else’s.
Media used
Macromedia Director and Adobe Premiere for the animation. This video was made later with Final Cut Pro. Graphic elements made with Freehand, Photoshop, some hand drawing, original photos and other pictures scanned from several sources.
Fantasy drawings
Own work, 1996.
Media
Hand drawn illustration. I used graphite and a point ball pen on paper.
About the work
These drawings come from the imaginary I had around mid nineties. I was a teenager listening to bands from the Doom Metal scene, learning to play the electric guitar and rehearsing with a doom metal band.
My favourite illustrators at that time were Luis Royo and Wayne Anderson. I thought to become an illustrator if I went to study arts.
Media
Hand drawn illustration. I used graphite and a point ball pen on paper.
About the work
These drawings come from the imaginary I had around mid nineties. I was a teenager listening to bands from the Doom Metal scene, learning to play the electric guitar and rehearsing with a doom metal band.
My favourite illustrators at that time were Luis Royo and Wayne Anderson. I thought to become an illustrator if I went to study arts.
Archaeological drawing
FBAUL 2002, student project.
Media
Hand drawn illustration. I used mixed painting techniques, with accurate measurements and techniques of representation.
About the project
In my final year as a student at FBAUL I was enrolled in a Museum Studies course. For that I took a specialization in archaeological drawing and made a series of drawings about XVII and XVIII century pieces of ceramic plates and pots that became my final work. For those drawings I had to research about the correct way to measure the pieces and different representation techniques.
I used acrylics and coloured pencils on cardboard and black ink on draftex sheets.
Media
Hand drawn illustration. I used mixed painting techniques, with accurate measurements and techniques of representation.
About the project
In my final year as a student at FBAUL I was enrolled in a Museum Studies course. For that I took a specialization in archaeological drawing and made a series of drawings about XVII and XVIII century pieces of ceramic plates and pots that became my final work. For those drawings I had to research about the correct way to measure the pieces and different representation techniques.
I used acrylics and coloured pencils on cardboard and black ink on draftex sheets.
Kimppa – the spirit of two
Training project developed while working at Adsek, 2005.
My role
Concept development, market research, brand development, label design, ad campaign design, pitching.
About the project
Kimppa (finnish slang = in company) was an idea for a low-alcohol drink, competing with the segments of beer, cider and long drinks in Finland. Kimppa was to be a mixed drink (of two popular low-alcohol drinks), a concept already known to some European countries but new to the finnish market.
The project development involved field work such as finding the right combination for the mix, asking consumers’ opinion on the drink, placing the drink among its competitors on a price and trend scale, brand development (core, associations, target audience), product design (logo, packaging), launching campaign plan, long term advertising campaigns and finally pitching the product to the larger finnish brewer companies.
Project leaders
Jaani Vaahtera, Pekka Rintamäki, Riikka Antila.
Concept development, visuals, copy
Jacqueline Früh, Diana de Sousa, Reea Marjamäki, Teemu Tuohimaa.
My role
Concept development, market research, brand development, label design, ad campaign design, pitching.
About the project
Kimppa (finnish slang = in company) was an idea for a low-alcohol drink, competing with the segments of beer, cider and long drinks in Finland. Kimppa was to be a mixed drink (of two popular low-alcohol drinks), a concept already known to some European countries but new to the finnish market.
The project development involved field work such as finding the right combination for the mix, asking consumers’ opinion on the drink, placing the drink among its competitors on a price and trend scale, brand development (core, associations, target audience), product design (logo, packaging), launching campaign plan, long term advertising campaigns and finally pitching the product to the larger finnish brewer companies.
Project leaders
Jaani Vaahtera, Pekka Rintamäki, Riikka Antila.
Concept development, visuals, copy
Jacqueline Früh, Diana de Sousa, Reea Marjamäki, Teemu Tuohimaa.
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